Eero Okkonen (@eerookkonen) reviews the upcoming LEGO® Ideas 21329 Fender Stratocaster set, which will be available from 1 October 2021 priced US$99/ £99/ €99/ AU$159.99/ CA$139.99. Buying this set? Consider using our affiliate links, New Elementary may get a commission: USA LEGO Shop | Australia LEGO Shop | UK LEGO Shop/for Europe 'Change region'. Products in this article were provided by LEGO; the author's opinions are their own.
Usually, LEGO® Ideas products begin life as projects on the Ideas site, gain 10,000 votes within a given time frame, go through the LEGO Group review phase and are then converted into sets by employees. Gaining the votes - no small task on its own! - far from guarantees the product will be made; in the June 2021 review for example, only one of 25 projects was selected.
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However, the process was different for Ideas set number 37. In spring 2020 the Ideas website hosted a music-themed contest with fan voting. Tomáš Letenay's Fender Stratocaster project was chosen from the rank seven, surpassing band-specific, minifigure-scale and large figure-based projects.